SMALL BUSINESS CLIENTS
key: BOLD + BIG/SMALL
A NEW CAFE NEEDED A MENU. I GAVE THEM BRAND IDENTITY, COLORS, FONTS, A BIG/SMALL INTERPLAY - AND A MENU.
key:
WIN + WARMTH
A NEW PRACTICE IN FAMILY LAW NEEDED BRANDING TO CONVEY WARMTH, CARING, AND TRUST - YET ALSO A BOLD “WE WILL WIN” ATTITUDE. I GAVE THEM BRANDING, A BROCHURE, AND BUSINESS CARDS. WEBSITE IN PROGRESS.
key: FRESH + WISE
A STARTUP PRACTICE OF REGISTERED DIETITIANS NEEDED BRANDING TO CONVEY FRESH CHOICES AND WISDOM. I GAVE THEM A LOGO, CUSTOM ICONS, BRAND FONTS, AND A COLOR PALETTE FOR FUTURE MARKETING COLLATERAL.
key: VIGOR + PEACE
A PERSONAL INSTRUCTOR NEEDED TO CONVEY BOTH PEACE AND VIGOR, AS SHE NARROWED HER NICHE TO YOGA FOR ELDERLY CLIENTS. I GAVE HER A LOGO, FLORAL ICONS, BUSINESS CARDS, PRINT POSTCARDS, AND MAILCHIMP HEADERS. FOCUS ON COLOR, LINE, AND MOVEMENT OF THE FLORALS.
key: ORDER + MOVEMENT
AN ACCOUNTANT NEEDED TO CONVEY ORDER, METICULOUSNESS, AND STRATEGY - YET ALSO FLEXIBILITY, CHANGE, AND MOVEMENT. I GAVE HIM LETTERHEAD, BUSINESS CARDS, SQUARE SPACE ASSETS, AND E-NEWSLETTER HEADERS.
key: CHIC + WHIMSY
A JEWELRY CRAFTER NEEDED TO CONVEY FASHIONABLY-FUN AND PLAYFULLY-POSH FOR THIS LINE OF FRAMED ART NECKLACES.